{"id":62690,"date":"2023-08-08T17:06:23","date_gmt":"2023-08-08T15:06:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/entity\/b2b"},"modified":"2023-08-08T17:06:23","modified_gmt":"2023-08-08T15:06:23","slug":"b2b","status":"publish","type":"entity","link":"https:\/\/blog.salesflare.com\/de\/entity\/b2b","title":{"rendered":"B2B"},"content":{"rendered":"

Unter Business-to-Business (B2B) versteht man Handelsgesch\u00e4fte zwischen Unternehmen, z. B. zwischen einem Hersteller und einem Gro\u00dfh\u00e4ndler oder zwischen einem Gro\u00dfh\u00e4ndler und einem Einzelh\u00e4ndler. Im Gegensatz dazu stehen die Begriffe Business-to-Consumer (B2C) und Business-to-Government (B2G). B2B-Branding ist ein Begriff aus dem Marketing. Das Gesamtvolumen der B2B-Transaktionen (Business-to-Business) ist viel h\u00f6her als das Volumen der B2C-Transaktionen. Der Hauptgrund daf\u00fcr ist, dass es in einer typischen Lieferkette viele B2B-Transaktionen gibt, die Unterkomponenten oder Rohstoffe betreffen, und nur eine B2C-Transaktion, n\u00e4mlich den Verkauf des Endprodukts an den Endkunden. Ein Beispiel: Ein Automobilhersteller t\u00e4tigt mehrere B2B-Transaktionen wie den Kauf von Reifen, Glas f\u00fcr Windschutzscheiben und Gummischl\u00e4uchen f\u00fcr seine Fahrzeuge. Die letzte Transaktion, der Verkauf des fertigen Fahrzeugs an den Verbraucher, ist eine einzige (B2C) Transaktion. B2B wird auch im Zusammenhang mit Kommunikation und Zusammenarbeit verwendet. Viele Unternehmen nutzen heute die sozialen Medien, um mit ihren Kunden (B2C) in Kontakt zu treten, aber auch innerhalb des Unternehmens werden \u00e4hnliche Tools eingesetzt, damit die Mitarbeiter miteinander kommunizieren k\u00f6nnen. Wenn die Kommunikation zwischen Mitarbeitern stattfindet, kann dies als B2B-Kommunikation bezeichnet werden.<\/p>","protected":false},"excerpt":{"rendered":"

Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[],"wl_entity_type":[114],"class_list":["post-62690","entity","type-entity","status-publish","hentry","wl_entity_type-thing"],"yoast_head":"\nB2B | Salesflare Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B | Salesflare Blog\" \/>\n<meta property=\"og:description\" content=\"Business-to-business (B2B) is commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and […]\" \/>\n<meta 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